1 Content Creation

The heart of digital marketing is generating content that will pull a company’s target audience to the brand. The aim should not only be to create high-quality content and SEO-friendly content, but also to understand the process of how to effectively get audiences to engage. It is recommended to make “creating evergreen content” a part of the goal. This means that if a customer finds the content a day later or years later, the information will still be relevant to their needs. 

2 SEO

The goal of SEO is to rank your website in the organic search results. SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. 

3 SEM

SEM, or search engine marketing, is the act of using paid strategies to increase search visibility. In the past, search engine marketing was a term used to describe both search engine optimization (SEO) and paid search. But now, it almost always refers only to paid search marketing.


With SEM, brands pay for ads to appear as search results on search engine results pages (SERPs). They target select keywords so that when a user searches for those terms, they see an ad from the brand. The brand is charged only if a user clicks on the ad.

Paid search ads can be found on almost any search results page. These paid placements are typically located at the top and bottom of the page. They include an “Ad” designation to let users know that it is a paid placement. 

4 Social Media  

Social media is becoming an arena for public conversations. Digital marketers can use that to their advantage to convey relevant message to the relevant audience. There is more to the skill of Social Media than just consistently posting content. The quality of the content, the relevancy of the content, and engagement with the audience are 3 other factors that marketers need to understand while creating social media strategies. Each social media platform has its own algorithm which helps businesses target their content to a specific audience which helps them get accurate data. Some of the new tools such as paid advertising, boosted posts, hashtags, and business groups helps companies establish their presence in Social Media. 

5 Email Marketing 

The use of email within your marketing efforts to promote a business’s products and services, as well as incentivize customer loyalty. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between. Mailchimp can help you design, build, and optimize your email marketing to get the best ROI in your marketing program.the best email marketing website https://www.getresponse.com/?a=WFeKDTpH3H    Try it for free


             Hope you get some benefit